Iconica.

Iconica focuses on creating a fashion and beauty editorial that involves current trends as well as how they have been seen in past references. Here the colour story is the focus, expressing a narrative and storyline for the season. We have also captured the essence of our inspiration – Versace! Specifically, What Would Donatella Do? Here our female lead is strong, heavily entranced by the meaning behind Versace symbolisation, the powerful Medusa. Iconica explores and creates an environment that isn’t afraid to touch upon societal challenges and believes in a powerful female figure for this bold and colourful world